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BRAND IDENTITY - PRISM Algae-Enhanced Sports Drink

PRISM Algae-Enhanced Sports Drink showcases my expansive branding and packaging design expertise. Inspired by the captivating play of colors when spirulina blends with water, this project aimed to captivate the college male demographic, approximately aged 18-22. Recognizing their affinity for sports drinks and a taste for novel flavors, I devised a unique proposition: "Think differently. Drink differently. PRISM."

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