PRISM Algae-Enhanced Sports Drink is a large-scale branding/packaging design project inspired by the naturally iridescent effects of spirulina (blue-green algae superfood) when mixed with water. My target audience was college males aged roughly 18-22, who I found tend to prefer sports drinks over other forms of beverages, and tend to look toward new and interesting flavors as their primary reason for trying new brands of sports drinks.
Think differently. Drink differently. PRISM.